Magnum

This custom Microsite supported the Remix or Classic campaign's physical experiential event. Users choose a team, and the one with the most subscriptions is positioned to win Magnum Classic or Remix prizes. We designed the site to mirror both campaigns, offering identical layouts for Remix or Classic. A sticky toggle allows users to seamlessly switch between the two, compare, and commit to their preferred team. After filling in a built-in form, users reach an end screen with a progress bar revealing the leading team. Prizes were then awarded to the winning team members.

The site exceeded all targets and KPIs, becoming Magnum's most successful digital campaign in terms of data capture and sign-ups to date.

The Magnum AWA campaign was created to support Female Cocoa Farmers during the 6 months of the year when there is no farming work. AWA, magnums first digital ambassador was created from the portraits of 128 female cocoa farmers . The AWA is an initiative that works to empower women in the cocoa farming communities of Côte d'Ivoire both socially and economically. Through funding and training, to support them to develop additional ways of earning a living from their interests, which will allow them to diversify their incomes. Read more about in on the site here