With over 15 years in the design industry, I am a passionate and experienced design leader who has stayed hands-on throughout my career — designing, prototyping, and shipping in the latest tools and software, not just directing from a distance. I have a track record of delivering complex, user-centred digital products at scale.
Most recently as Principal Designer and Senior Product Design Manager at Sedex, I led design across a global supply-chain platform — shipping the platform's highest-revenue product, architecting a full design system built to European Accessibility Act standards, and managing a team of product designers while collaborating directly with executives on product strategy.
Previously as Head of Digital Design at MullenLowe Profero, I directed a team of product designers working on projects for clients including Diageo, Unilever, New Balance, and Harley-Davidson. Before that, as Design Director at Iris Worldwide, I worked on digital products for Samsung, Amazon, and Google. I thrive on new ways of working and emerging technologies, and have always advocated for lean and agile methods to create visually strong, user-centred experiences.
Alongside my design career, I have launched successful businesses — including Native Products, a men's grooming range, and KIOSK 78, a multi-award-winning global lifestyle store and winner of the Drapers Award for Best New Business.
