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Complex UX problems untangled. Design systems built to scale. Brands made sharper.
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Lead product and digital designer with 15+ years across global brands, agencies and in-house product teams. Equally strong in end-to-end UX and in the visual craft that makes it land. A hands-on designer who also leads and mentors design teams.
I use AI across my process – LLM-assisted research and interview scripting, content design, Figma AI and Midjourney for concepting. This site was designed in Claude Design and shipped on Vercel.