Client: Samsung
Project: Samsung App’s | Samsung.com
Specialisms: Design Direction, Product design
I led product design and provided direction for the Samsung Backstage App, as well as various digital products such as the Samsung Members App, brand communications, social media content, new product launches, updates, and redesigns for the .com site, partner sites, and interactive activations.
Samsung Backstage Platform
In my role as a Design Director for the Samsung Backstage Learning platform, I worked closely with a dynamic team of product designers dedicated to refining the atomic design system, ensuring a seamless and visually cohesive user experience. Collaborating closely with developers, I oversaw the implementation of innovative features aimed at elevating the learning journey. From gamification elements to interactive assessments and mobile optimisations, our goal was to transform Backstage into a cutting-edge educational hub. Our commitment extended to inclusivity, with multilingual support and enhanced accessibility features including captionioning for Multimedia content, adaptable layouts, accessible navigation and WCAG compliant.
Atomic Design system
Zoom the room
"Zoom the Room" - A Digital Interactive Gaming Experience for Samsung Backstage Customers.
A digital interactive gaming experience designed for Samsung Backstage customers to promote the new camera feature in the latest Samsung phone.
The project originated from a concept workshop where participants submitted creative ideas. The selected concept was then developed into a fully-fledged gaming experience, encompassing user experience design, final visual designs, and intricate interactive elements.
The game was designed to be responsive and usable in both desktop and mobile formats within the Backstage app. Throughout the design process, challenges were addressed with creative solutions, ensuring the final product met the high standards expected from Samsung. The implementation phase involved close collaboration with developers, and rigorous testing was conducted to guarantee a flawless and engaging user experience.
Interaction guidelines
Stress testing for various concepts
Challenges
High-Resolution Image Size:
Challenge: Incorporating a highly detailed image into the platform.
Solution: Implementing image compression techniques without compromising visual quality, optimizing the image for performance without sacrificing detail.
Loading Time and Performance:
Challenge: Ensuring the platform loads quickly despite the high-resolution image and intricate interactive elements.
Solution: Employing efficient loading strategies and optimising the overall performance for a smooth user experience.
Zoom Functionality:
Challenge: Enabling users to zoom in on the image while maintaining clarity and responsiveness.
Solution: Implementing a robust zoom feature responsive to the users answer selections.
Cross-Platform Compatibility:
Challenge: Addressing bugs and glitches across both desktop and mobile formats.
Solution: Rigorous testing on various devices and browsers, debugging and fixing platform-specific issues, ensuring a uniform experience across different screen sizes.
User Feedback Incorporation:
Challenge: Effectively integrating user feedback into the design.
Solution: Implementing an iterative design process, conducting user testing (inhouse testing due to NDA’s), and making adjustments based on user feedback to enhance the overall experience.
