Client: Flintfox
Project: Responsive Platform design
Specialisms: Design leadership, brand, UI/UX, design systems, marketing comms
I led the visual design and design system development for the Flintfox marketing platform and supporting comms. Hands-on throughout implementation, from core components to final interactions using Lottie animations. Client-facing lead on the project.
For Flintfox, the goal was a golden-path style guide: a clear, opinionated set of core components and pages that gave the internal team and developers a reliable foundation to build from. We created the golden path for the company's marketing platform, including all core page templates from which they could build out the site further.
We worked closely with the client to define content and hierarchy for each page, then evolved the brand from an early identity they'd already created — translating it into a cohesive digital system built for consistent, scalable use going forward.
We handed over completed Figma files covering all UI and UX, including Lottie animations and detailed annotations on design and interaction, then worked alongside their developers to bring the designs to life, providing final QA before sign-off.
Figma prototype (Note: Lottie infographic animations were supplied separately.)
